For the second time, the FIFA World Cup Trophy will be in Uganda as part of it illustrious journey in preparation for Football’s most anticipated tournament and coveted prize in Russia in June.
The trophy was first in Uganda in 2009, in the buildup to the first ever FIFA World Cup hosted on the African continent in South Africa. It is the fourth time FIFA and Coca Cola are collaborating to do the tour and as RicardoFort, the Vice President of Global Sports Partnerships, Coca Cola iterated,
“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring.
This personalized experience with the trophy, which is the same trophy that will be handed to the winners in July in Russia, is meant to fire up the fans and ready them Football’s biggest tournament. Coca Cola are calling it the #ReadyFor campaign.
The trophy tour will be through 91 cities, in 51 countries across 6 continents. Uganda is one of 10 African countries to host the trophy, with many revelers expected to come out in viewing and have the once in a lifetime opportunity to see the trophy.
The FIFA World Cup trophy will be in Uganda on 5th March from Cape Town til the 6th March after which it will be taken to Abuja in Nigeria.
In the launching presser, Maggie Kigozi, the Marketing Manager of Coca Cola said, “All the people who want to take a closer look at this trophy will have to just buy a coca cola drink to gain access to Lugogo Cricket Oval on 6th March 2018.”
5th March – Arrival in Uganda
12pm: President Museveni hosts the entourage at the State House in Entebbe
3pm: The trophy arrives in Namanve, at the Coca Cola plant.
6th March – Public viewing at Lugogo Cricket Oval, Kampala