APO Group partners with Getty Images for Africa Gold Cup
The biggest rugby showpiece on the continent, the Rugby Africa Gold Cup as official sponsors and leading media relations’ consultancy, APO Group (www.APO-opa.com) has entered into a partnership with the World’s leading Visual Communication entity, Getty Images.
In an announcement made today, APO Group announced an exclusive strategic distribution partnership with Getty Images (www.GettyImages.com) to bring the Rugby Africa Gold Cup competition to almost one million Getty Images customers.
“Sports coverage is the company’s DNA so it is exciting to be partnering with APO Group and Rugby Africa to boost the exposure of this great competition. We pride ourselves on capturing spectacular images of the world’s most important sports events, which we deliver to customers in record time, so are looking forward to supporting the fastest-growing sport in Africa and helping to bring the Africa Gold Cup to the global stage,” said Lee Martin, SVP, Global Strategic Development, Getty Images. “”
The Rugby Africa Gold Cup is the most prestigious 15s rugby competition on the continent, comprising of 16 teams i.e. Namibia, Kenya, Uganda, Tunisia, Morocco and Zimbabwe. The competition is currently on a bye with respective to the upcoming Rugby World Cup Sevens tournament happening in San Francisco later this month. It will resume on 4th August and come to an end on 18th August.
“The Rugby Africa Gold Cup gathers the best of African players,” said the President of Rugby Africa, Abdelaziz Bougja.
“Each game is an unforgettable experience, not just for the teams involved, but for sports lovers everywhere. This year, thanks to our main Official Sponsor APO Group and thanks to Getty Images, we have a fantastic opportunity to show the world what African rugby is all about. The more we collaborate with APO Group, the more we are able to explore creative opportunities and elevate African rugby’s exposure internationally. The outcomes have been better than we ever expected.”
APO Group Founder and CEO Nicolas Pompigne-Mognard added: “Getty Images is the world reference when it comes to high-quality visual content especially in the field of sports photography. Their support in putting a spotlight on African Rugby is invaluable. The Rugby Africa Gold Cup is a major international sports events that will propel the winners to the Rugby World Cup 2019. Through our partnership, all the most exciting moments would be shared with Getty Images customers through their global distribution network, which spans almost one million customers in 200 countries. That provides us with incredible support and unprecedented reach as we look to expand the profile of African rugby all over the world.”